Making Money With A Mail Order Business | Part 2
Posted on November 17th, 2008 in Online A Mail Order Business
Making Money With A Mail Order Business:
The same thing holds true for your “filled in″ order coupons. Save them, and when you’ve acquired a box-full or more, ask around and see who wants to buy them from you. In many instances, these little extra-money making efforts can keep you going.
So, you’ve received a number of SASE in response to your ad for a free money-making report - the report that you send out should be a one-page or two page report that pretty much describes how a person could take an idea and make an unlimited amount of money, if he has initiative to put it into action. This is your “giveaway” or loss leader item - what you use to set the stage for presentation of your catalog or entire inventory of reports.
Generally speaking, out of the total number of people sending in for your free report, and to whom you included a complete listing of all your other reports, you can expect about one third of them to send in another order for other reports from your list. This is where you’ll start making money, and why this approach is called “two-step” approach.
Basically, after more than 20 years in the mail order business, we′ve found that the package you send out to the people sending in for the free report, should be put together thusly: Top page) A full page advertisement selling a book or business plan? Second Page) A complete listing of the other reports you have available such as our enclosed list of reports… Third page) The report they ordered… You could then enclose a couple of coupon-sized “ride-alongs″ for other offers or order forms to buy other things from you, such as mailing lists. If you can handle print & mail services, you might include a coupon for that.
Basically, that’s all there is to getting started with a profitable mail order business… Selecting a product that sells: How To Reports - Advertising to pull in a list of interested buyers, and following up with your catalog: Your list of money making reports - and finally, a good handle on your operational costs.
If you own a photocopy machine, a printing press or a quick print shop - you’ve got it make and can make an unbelievable amount of money almost overnight. If you don′t own a photocopy machine or a printing press, and cannot afford to either lease or buy one, then your best bet would be to shop around and come up with a working agreement with someone or a shop that has one of these machines.
Have a copy shop or print shop run you off a supply - if at all possible, a thousand copies of each report. You then agree to give or allow your “printer” 25 cents from the sale of each report that you make. You could total your sales and square your records at the end of each month, every 90-days, six months or once a year. Remember, if you sell a thousand copies each of 100 different reports over 12-months, you’ll be talking about a gross income of $100,000 - and that could all happen from your initial press run or inventory supply.
To make it all as simple and effortless as possible, either buy, build or have built, shelving to fit in your garage or basement to hold your inventory. Simple shelf space with slots for 100 different reports is all you’ll need. Then when the orders come in, you simply pull the report orders from the shelves, slip them into an envelope with your pre-printed follow-up offers and once a week, drop them off at the post office.
Relative to fulfilling orders - you’ve got to ship whatever it is you’re selling within 30 days from the date you receive the order. If there’s some problem that keeps you from fulfilling the order within that period of time you have to notify the customer of the delay and give him the option of getting his money back. The only ads that allow you to slide through that 30 day time limit are those that state specifically that the customer should allow x-number of weeks for delivery. Prompt shipment of the customers′ order within a couple of days after receipt, will also build your credibility and image with your customers - resulting in more sales down the line for you.
You should be able to allocate your time to handle such a business on a part-time basis - in addition to your regular job - until the orders start rolling in. When that happens, you may want to hire some “contract help” or perhaps quit your job and devote all your time to it.
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